Elegant and majestic architecture. Ceilings at times completely frescoed. Nothing else. A wonderfully Italian space. And at the centre of the scene, a single furnishing: an icon of contemporary living. “Italian Masterpieces”.
For its new campaign, Poltrona Frau has chosen some of the ancient palaces, vast dwellings and historic rooms that make up the extensive heritage of Italian art, from Venaria Reale in Turin, Palazzo Corsini in Florence to Ca’ Rezzonico in Venice for “Dezza”.
Designed in 1965, the Dezza by Giò Ponti is a comfortable, light-weight and adaptable armchair, that has accurately been reproduced in a refined re-edition that enhances its formal beauty and stylistic uniqueness.
Here, iKon productions captured the magic of art and design, together.